The prestigious german winery Kröber is known for its excellent selection of Mosel wines with authentic terroir character. Mosel Riesling is their main and most famous vine variety, that is cultivated on strongly mineralized slate terraces. Winegrowing family Kröber can look back upon a long tradition of wine storage in wooden barrels – as portrayed in the new company logo. The love and absolute dedication for viticulture of family Kröber can easily be tasted in each new vintage year.

In close cooperation with family Kröber Laurin Soares completed a 360° brand relaunch including a totally new web appearance and fresh packaging design. To create a modern and premium online presence, special printing techniques such as embossing and foil printing were used.

  • Discipline: Brand, Strategy, Product