Hugo Boss

Famous photographer Peter Lindbergh executed the shooting for the Hugo Boss Orange autumn/winter collection in his own inimitable style. He found perfect models: Andreea Diaconu and Harvey Newton-Haydon. And he found the perfect location: a Parisian recording studio with a relaxing but at the same time inspiring atmosphere. In this extraordinary environment he could capture the intensity of the moment in a series of emotional black and white pictures.

Laurin Soares took the opportunity to create an artistic animation-video by utilizing Peter Lindbergh’s photographs in a vivid, graceful way. The result: users where drawn into the timeless sensuality of these excellent black and white pictures. The video was shown worldwide in Hugo Boss stores and many platforms on the internet.

  • Client: Hugo Boss
  • Discipline: Art Direction & Animation

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