Hilton Worldwide started a project to develop a new innovative app, that gives people the chance to arrange face-to-face meetings with other professionals around commonalities such as industry, location or shared objectives. Within only a few taps users should be able to establish new business contacts, build promising partnerships and eventually expand their business efforts. Furthermore, it should be possible for users to participate at events and get a quick orientation at the particular location.

Starting with the basic concept and wireframes up to the final draft Laurin Soares and his partner Philipp Wellmer did all conceptual, development
and design work by themselves. In future, the app will be used at many fairs and exhibitions, in which Hilton Worldwide is involved.

  • Discipline: Brand, Digital, Strategy